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Jaguar Land Rover ventures into world of premium mobility

By Sheetal Sukhija, Europe News
11 Nov 2018, 22:48 GMT+10

LONDON, U.K. - In a bid to expand its footprint in the world of premium mobility, Britains biggest car manufacturer Jaguar Land Rover has announced its plans to invest in a U.K. motorcycle company called Arc Electric Motorcycles.

Founded by former Jaguar executive Mark Truman, Arc Electric Motorcycles has won investment from Jaguar Land Rover's venture capital fund InMotion Ventures.

The motorcycle maker, which recently debuted its very first model called the Arc Vector electric superbike, has touted the vehicle as the world's first fully-electric motorcycle with Human Machine Interface (HMI).

Debuting the superbike at the EICMA show in Milan, the U.K. motorcycle maker announced that it will build only 399 Arc Vectors.

Dubbed the world's first fully-electric motorcycle with Human Machine Interface (HMI), the Arc Vector comes with the company's "groundbreaking intelligent haptic ride-wear and connected Heads-Up Display helmet."

Describing the company's first ever model, Marc Truman, Founder and CEO, Arc, said, "Our aim has always been to bring technology, performance and safety together to create an entirely new two-wheeled experience. Vector isn't just a motorbike; it's the world's first fully-electric cafe racer, it's an innovative heads-up display helmet and it's a sensory riding suit - all working in unison to create an experience package like no other."

Weighing 220 kg (485 lbs), the 127 bhp (95 kW) Arc Vector can reach a top speed of 241 kmph.

It claims a range of over 270 km within the city on a single charge.

With carbon fibre monocoque chassis, the Arc Vector also incorporates carbon fiber front and rear swingarms, bespoke Ohlins dampers, and Brembo brakes.

The company has refrained from releasing any technical details related to the battery of the superbike, except that it was developed by Samsung.

The Arc Vector has been priced at around $117,000.

Unveiling its investment in the U.K. motorcycle company, Sebastian Peck, Managing Director in InMotion Ventures said, "For Jaguar Land Rover'sventure capital fund, this is about being a technology leader in a disruptive environment. Our mission is to develop an expanded footprint for Jaguar Land Rover in the brave new world of premium mobility. We understand the power of emotional connection and creating really desirable objects, so we see natural synergy with Arc. The Vector is an incredible development in the next generation of motorcycle travel.

Commenting on the investment from Britain's biggest carmaker, Truman said, "We're delighted to get the support of InMotion for this exciting launch phase. The team shares our vision and we're looking forward to working together and creating more ground breaking products."

Meanwhile, reports revealed that apart from the investment from InMotion Ventures, Arc Electric Motorcycles is set to receive additional funds from Mercia Fund Managers, the Proof of Concept & Early Stage Fund, which is part of the Midlands Engine Investment Fund.

Further, a number of industry specialists angel funders too have expressed interest in funding the motorcycle maker.

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