EALING, England: Amazon.com will opens its first non-US-based grocery store in the UK.
Amazon, which dominates online retail shopping, stated that the cashier-less store, called Amazon Fresh, is opening in Britain in the London Borough of Ealing. The store will sell a private food brand in the UK, called "by Amazon."
The concept of not using cash is meant to save consumers the inconvenience of checkout lines when shopping.
The opening signals the Seattle-based company's focus on selling food internationally and mirrors its conviction that physical stores can cater to consumers' high grocery spending, a category in which Amazon has yet to reach a commanding position.
In the United States, Amazon has worked ceaselessly towards achieving that goal by buying the U.S. supermarket chain Whole Foods in 2017, and gauging shoppers' interests through a number of other formats, including two dozen cashier-less convenience stores called Amazon Go, two Amazon Go Grocery stores in Seattle that are roughly four times larger than the first Amazon Go location, and 10 Amazon Fresh supermarkets located in California and Illinois.
Similar to the Go stores, the UK stores' entry gates will open after scanning a smartphone app. Ceiling cameras and shelf weight censors will keep track of items added to the customers' carts or placed back on shelves, and billing of the customers' on-file credit cards is carried out after exiting the store.